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RETAIL & FAST MOVING CONSUMER GOODS
RETAIL & FAST MOVING CONSUMER GOODS

The age of mass marketing is over. Globalization, technology and the Internet are rapidly reshaping the marketplace for companies attempting to market and sell consumer products and services. Today’s industry leaders must guide their organizations through overcoming everyday challenges as well as aid them in grasping the new opportunities that these fast-changing consumer trends bring. Opportunities for brand building, product marketing, new products and emerging markets demand a higher level of market and consumer insights on all levels – local, regional and global.

 

Skills needed

 

To survive and prosper in this aggressive market, consumer-oriented companies call for management talent that understands the complexities of the current and future marketplace. Leaders need to be strategic, disciplined, innovative, result oriented and collaborative. More importantly, modern executives should be able to embrace new opportunities, target markets and venues, leverage all company resources and develop partnerships with new vendors. Consumer Goods and Services companies require leaders who can serve as ‘change agents’ by understanding new marketing techniques and formats, working with finite resources and communicating a long-term vision.

 

Focus areas

 

INAC works with packaged goods producers, consumer durable manufacturers, consumer services companies, retailers, and restaurant and food service companies to identify the leadership required for success in the 21st century. We identify and recruit executives and managers at all levels from President and CEO to top executives and specialists in brand building and development, consumer insights, sales, research and development, operations and manufacturing, finance and retailing.

 

 
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